The team set to work placing cutting edge thought leadership articles in key trade and technical media to raise Outokumpu’s profile. We also worked to connect the company’s experts with key members of the media, ensuring that they could provide insights and comment on issues that affect the industry.
Our writers and B2B social media team also reworked the company’s case studies and social accounts to ensure that Outokumpu was getting the most from its digital channels and produced a series of whitepapers to broadcast their specialist knowledge.
“Our technical experts find it easy to work with Definition since your team understand our technology and you’re good at putting our thoughts into words. In terms of results, you’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.” – Susan Trast, Vice President, Global Marketing and Brand