Outokumpu is the largest producer of stainless steel in Europe. The Finland-based company has facilities all over the world and differentiates itself by using alternative approaches to the traditionally environmentally damaging steel production process.
They reached out to us in 2019 because of our engineering PR and media relations expertise. Outokumpu wanted to re-establish itself as the world’s foremost expert in stainless steel. The team also wanted to raise awareness in a range of sectors, including construction, infrastructure, automotive and transportation.
The team set to work placing cutting-edge thought leadership articles in key trade and technical media to raise Outokumpu’s profile. We also worked to connect the company’s experts with key members of the media, ensuring that they could provide insights and comment on issues that affect the industry.
Our writers and B2B social media team also reworked the company’s case studies and social accounts to ensure that Outokumpu was getting the most from its digital channels and produced a series of whitepapers to broadcast their specialist knowledge.