The strategy consisted of African media relations designed to raise awareness of PaySpace, alongside a content campaign highlighting the risks and pain points associated with payroll management in Africa.
Within the first seven months, the campaign had generated 35 quality media hits and secured ten followed links – a crucial SEO metric. Furthermore, the company received 466 new enquiries from firms interested in PaySpace’s services.
“As a fast-growing business in the African market, PaySpace found the services delivered by the Definition team of great value and best in class quality. They helped us establish a good base for thought leadership through the quality articles they delivered. This was underpinned by their absolute dedication to understand our market and product offering.” – Terisa Pohl, PaySpace marketing manager