The University of Leicester was founded in 1921 as a living memorial to those who lost their lives and served in the First World War. It prides itself on being a lively, dynamic place of learning, which is diverse in makeup and united in ambition.
The Top 30 university’s pursuit of knowledge is intended “to transform our community, our world and beyond.” Its philosophy is that the world is a work in progress and that UOL is dedicated to making it a better one.
It’s known for excellent teaching, business innovation and world-class research, offering more than 150 degree programmes across 30 subject areas. Among these are biological sciences, arts and humanities, psychology, medicine and engineering. With a student body of 20,000 undergraduates and postgraduates, the university is home to two national Centres for Excellence in Teaching and Learning (Genetics and Geographical Information Science).
In 2020, with the UK in lockdown and uncertainty over a return to work and face to face learning, the University asked us to bring our ideas and know-how to two brand awareness campaigns; the first to launch its blended learning programme, Ignite (the first of its kind in the UK) and the second to highlight it as a centre for Citizens of Change.
Key objectives were to increase media coverage for its research expertise across all disciplines through national media, with particular attention to how activity continued apace during the pandemic; driving reach through its social media channels and raising engagement; and increased awareness of and involvement with its new media hub.