Our team’s B2B SEO experts revamped the Compleat website. We set ambitious keyword targets, created over 20 new landing pages, and reworked technical elements such as internal linking, redirect chains and canonicals.
We fuelled our SEO efforts with a PR-led followed linking campaign, including earning brand mentions from super contextually relevant publications which we knew would associate them as an authority with search engines.
The results were outstanding. In just 18 months, we placed 48 pieces of contextually relevant tier one coverage, including Financial Director, Accounting Web, AAT, Accountancy Age, The Independent and City AM. We also received 30 followed links from these publications with an average DA of 44.
These changes produced a 22-place average keyword drop, increased the Compleat website’s domain authority from 25 to 30, and boosted sitewide organic traffic by 50%. This boost in awareness had the desired result – it generated 93 new leads for Compleat, setting them on the path to growth.
“This PR-led SEO strategy resulted in record high keyword rankings and increases in organic traffic and organic leads. We’d highly recommend the team.” – Rory Forbes, Chief Growth Officer, Compleat Software Limited