Eight Roads Case Study Infographic image. Text on image: Block one – Introduction - Eight Roads Ventures (formerly Fidelity Growth Partners Europe) is the proprietary investment arm of Fidelity International Limited, was looking for an agency to help establish them as the commentators for journalists to go to when writing about venture capital. Block two – Objectives – 1) Establishing the company as one of the go-to commentators for journalists writing about venture capital. 2) Support through a re-brand, many successful funding announcements, and the notable exit of Wahanda in 2015, now rebranded as Treatwell. Block three – Strategy – 1) Social media management and training 2) Event management 3) Internal communications support 4) Content creation for a variety of media 5) Consistent and relevant media relations. Block Four – Results - Since we began our partnership with Eight Roads Ventures, we have achieved notable mentions in top tier publications including: TechCrunch, City A.M., Drapers, Wired, Huffington Post, Wall Street Journal Europe, Bloomberg TV, The Financial Times, The Sunday Times, The Daily Telegraph, Unquote, Growth Business, TechCityNews, Tech.eu and Fortune’s Termsheet.

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