Our strategy was to target the national, international, tech, expat, and finance media with an aggressive campaign. This included media announcements to bring WorldRemit’s unique, low-cost money transfer services to potential customers.
We responded quickly to topical media stories around international money transfer to position WorldRemit’s spokespeople as thought leaders, and utilised business profiles and awards to showcase the fintech’s rapid success to potential investors.
We also harnessed WorldRemit’s own money transfer data to create interesting news stories for the media. Simultaneously, the company’s web traffic soared by over 300%. WorldRemit caught the attention of the investment community and secured $40 million in investment.
“The agency was instrumental in building the credibility of WorldRemit as we grew from a start-up to a multi-million-pound remittance company. They have excellent media relationships, both in the UK and internationally and are able to spot interesting media opportunities and manage them professionally to delivery.” – Ismail Ahmed, CEO, WorldRemit