Innovate Finance Case Study Infographic image. Text on image: Block one – Objectives - The representative body for the UK fintech industry, Innovate Finance (IF), needed help to build media interest, social engagement, and awareness of the first ever UK Fintech Week (UKFW). Block two – Strategy - We developed a three-pronged approach in which we: 1) Set up and ran UKFW social media channels fuelled by channel specific content plans, engagement guidelines and creative campaigns. 2) Produced monthly newsletters for IF subscribers to build momentum, promote the launch of UKFW, its associated and partner-run events and the annual Innovate Finance Global Summit. 3) Designed a PR strategy drawing on IF’s fintech expertise to raise awareness of UKFW among key media in the preceding months and to generate messaging-led interviews with the lead spokesperson during the week itself. Block three – results - In three months, the efforts to raise awareness of the first ever UKFW delivered: 1) Six interviews with tier one media targets (including The Financial Times, The Fintech Times, FS Tech and P2P Finance News). 2) Five national media hits each including unique UKFW mentions. 3) 42 trade publication hits including 66 UKFW mentions. 4) 121 instances of key messages secured in media. 5) #UKFW trending on Twitter. 6) More than 4.6m social impressions and 4.7K engagements over the week itself.

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