The B2B PR team leveraged Impero’s impressive in-house safeguarding expertise and charity relationships with experts in the safeguarding space to put together a roundtable. It was well-attended and included journalists from The Times, Daily Mail and TES. Further efforts produced positive coverage from several other national publications.
Meanwhile, the Definition B2B SEO team initiated a link-reclamation and link building programme to boost Impero’s position in search results. After undertaking a keyword research project, they drafted fully optimised web pages which shot up to the top of the search engine results pages.
Impero earned a spot as the number one organic result for “classroom management software” in the UK and rocketed from the rarely-viewed second page to the second spot on the first page for “safeguarding software”. In the US, Impero claimed the second result for “safeguarding software” where it had previously ranked sixth.