Crowd Rating Case Study Infographic image. Text on image: Block one – Introduction CrowdRating, the online ratings platform for crowdfunding campaigns, was launching as an unknown entity in a noisy space. Block two – Objectives - CrowdRating need to: 1) Stand out and be seen as a reputable and trustworthy source by individual investors, crowd issuers and the media. 2) Drive traffic to its website. 3) Increase its subscribers. Block three – Strategy - We built a launch plan to grab and sustain media attention. This included: 1) An overview of timelines, targeted media and spokespeople. 2) A messaging document that outlined content and FAQs. 3) A media launch that included a press release and social media engagement. Block four – Results - From day one, the campaign exceeded all expectations and generated coverage in mainstream media – both in print and online. 1) Stories appeared in the Financial Times, Daily Telegraph, Mail on Sunday, City AMand Forbes, plus widespread media coverage elsewhere. 2) The Telegraph story was shared 520 times on social media. 3) Forbes and City AM online boosted registration numbers significantly. 4) On launch day, coverage reached 98,423,200 people. 5) The advertising value equivalent was nearly 10 times the budget for the campaign as a whole. Block five – Testimonial - Thanks to these media successes, CrowdRating’s co-founders continued to work with TopLine after the launch. On launch day we were delighted to see that we were achieving one registration a minute after opening the site at noon. That is in very large part due to the efforts of TopLine. - Modwenna Rees-Mogg and Alex Heath, Founders of CrowdRating.

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