As a maritime PR agency, Definition was tasked with supporting the launch of its affordable telemedicine offering, iVital™, using strategic communications to gain a media presence within key trade titles and promote the product to customers.
We forged new relationships with journalists and secured content on a regular basis to help Martek become a recognisable, consistent, reputable industry figure.
Definition then worked to change the attitudes of the sector’s decision-makers, with Martek’s offering considered necessary rather than simply an option.
By creating a valuable partnership with a maritime professionals’ trade union, Nautilus International, we emphasised the importance of safety from the perspective of seafarers themselves. Blogs, features on telemedicine and industry events positioned Martek as a thought leader, proving its expertise and the benefits of its products.