John Stapleton is the ‘Authentic Entrepreneur’ with 30 years’ experience in pioneering FMCG categories, establishing successful consumer-led businesses in both the UK and the USA.

Definition was asked to establish John as a thought leader in a series of key industry topics, including advising start-ups and SMEs on growth and preparing companies for Brexit.

Regular attendance on panel discussions

Appearances in national press

Proactive industry event invitations

Through Definition’s Brand You executive profiling programme, Definition created a full thought leadership schedule, including speaking engagements, opinion columns and niche industry events to raise his profile. This also included frequent content, social strategies and event attendance to ensure he remained front of mind.

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