Definition’s integrated, multi-faceted approach transformed Nucleus’ online presence. Our B2B SEO team led the development of a brand-new optimised website designed to rank for key search terms and drive new leads via gated content. Finally, the fintech PR team worked on raising Nucleus’ profile amongst the UK small business community.
After ten months, the campaign had resulted in 62 pieces of media coverage and five awards wins. This resulted in a large increase in traction and website traffic increased by 400%, generating 403 leads.