Definition’s strategy comprised of a collaboration between our B2B PR and B2B SEO teams. We developed a campaign focussed on high-quality followed link ‘earning’ in industry leading marketing titles to make Celerity’s website more ‘authoritative’. Link building of this type is crucial as Google wants to see demonstratable evidence of expertise, authority and trust (EAT).
Our strategy also included onsite content creation and technical SEO.
At the end of the campaign, Celerity ranked for 41 keywords in positions ranging from top to fifth and saw an increase in website Domain Authority from 29 to 37 due to 100+ new followed links with an average DA of 48 built on editorial sites relevant to Celerity.
We secured a total of 160 media hits, and year-on-year traffic increased by 250%. Additionally, overall ROI for the new business pipeline was valued “in the millions of pounds”.
“The team pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads — they’ve already paid for themselves — the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them — do it!” – Georgina Patel, head of marketing, Celerity