Sonovate Case Study Infographic image. Text on image: Block one – Introduction - Back in 2014, Sonovate, a fintech start-up providing contract finance to the UK recruitment market, was ready to launch. Block two – Objectives - Sonovate needed to: 1) Get the word out to recruitment business owners 2) Generate leads for its sales team 3) Attract investment to drive its growth. Block three – Strategy - We designed an integrated PR strategy, including: 1) A series of news and thought leadership pieces targeted at recruiters via the specialist recruitment media. 2) An influencer relations campaign within the recruitment industry. 3) A series of thought leadership campaigns aimed at positioning Sonovate as a serious fintech player. 4) An awards programme to celebrate Sonovate as a disruptive and fast-growing fintech and get the company in front of investors. Block four – Results - Over 2.5 years, our integrated strategy delivered: 1) 398 media hits – 100% positive news about Sonovate: a) 218 in the specialist recruitment media b) 148 in the business, tech and finance media c) 25 in the national media 2) 24 award nominations with 7 wins 3) Website traffic growing at around 80% per year 4) 96 followed links to the Sonovate website with an average domain authority of 48 5) 19 of the first 40 results on Google for Sonovate are now positive media stories about the company. And Sonovate: 1) Attracted £14m in investment. 2) Grew its customer base by over 500% 3) Became the UK’s leading provider of contract finance to the recruitment industry. Block five – Testimonial - Our active customer base has grown by 500%. TopLine’s brilliant contacts and PR knowledge have helped us grow fast – investors who’d never heard of us a year ago are knocking down our door! - Richard Prime, CEO, Sonovate.

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