Spencer Ogden launched to provide consultative and effective recruitment services to the energy industry.
It needed to build its profile in the industry as a credible and respected energy sector recruiter and drive traffic to its website.
Definition’s energy PR team started with a hard-hitting integrated PR strategy that included a regular stream of news announcements and thought leadership pieces aimed at dominating the UK recruitment and energy media, using Spencer Ogden’s content on the energy skills gap.
This media relations strategy was complemented with a series of round table events, featuring top execs from Spencer Ogden, hosted by industry heavy hitters, bringing thought leaders together to discuss the future of the energy sector. An awards programme to highlight the success of the Spencer Ogden business was also launched.