BNP Paribas Caste Study Infographic image. Text on image: Block one – Objectives - BNP Paribas Leasing Solutions needed to raise awareness of its asset finance, rental and leasing solutions among small business owners and channel partners in seven key sectors. Block two – Strategy - Our strategy included: 1) Media relations to build awareness of BNP as a leader in asset finance and leasing. 2) Creative content to highlight the benefit of leasing to prospects and to drive traffic to the BNP website. 3) Inbound marketing to convert prospects into customers and support the sales team. Block three – Results - This complex B2B strategy worked, delivering: 1) 96 positive tier one media hits in the first year, with 231 brand mentions and an interview on BBC News. 2) A solid content and inbound strategy, reaching thousands of prospects each month with timely and useful content. 3) 20 followed links – an important SEO metric. Block four – Testimonial - TopLine's PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with - and TopLine is exactly that! Suhale Vorajee - Head of Marketing Communications, BNP Paribas Leasing Solutions.

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