Paris-based BNP Paribas, the largest bank in Europe, offers asset finance, rental and leasing solutions for small businesses.
The bank approached us to raise awareness of its subsidiary, BNP Paribas Leasing Solutions in seven key sectors. Our expert B2B PR team got to work and developed a strategy.
Our two-pronged approach leveraged creative content to highlight the benefits of leasing to prospects while using our SEO services to drive traffic to the BNP site. The goal was to use inbound marketing to convert prospects into customers and support the sales team.