is a SaaS business in the information security, privacy, and compliance sector. It serves thousands of customers from all over the world, ranging from larger enterprises looking to improve their information management systems, through to small businesses aiming to achieve standards like ISO 27001 for the first time. works across the globe and has a customer in every time zone.

Definition started working with in October 2022 and has grown’s presence within the information security and cyber security press. Since the start of the relationship, the team has secured widespread coverage across the UK’s technology and business media landscape, with publications including Computer Weekly, Information Age, and CSO Online.

Prior to working with Definition, had never engaged in an external PR communications programme. Definition has helped increase’s brand awareness, with the following key metrics highlighting this:

57,300 estimated coverage views

Potential audience reach of 2.38 million people

233 engagements

As well as an ongoing press office, Definition was commissioned to create the new inaugural whitepaper: The State of Information Security Report, which examines the breadth and complexity of information security and data privacy challenges facing businesses. Working alongside a research partner, Definition surveyed 500 C-suite level information security professionals across six key industry verticals. The report provided insights on everything from the regulatory compliance challenges, fines and approaches that businesses face, to key insights on people, budgets, and investment in cyber security.

As well as helping to generate important media coverage, the report provides with useful material for sales and internal communications activities.

“We have been working with Definition PR for the past ten months, and their services have been a valuable addition to our marketing efforts. Their professional and attentive team delivers effective PR strategies that align with our goals. We appreciate their dedication to understanding our brand and industry, resulting in well-targeted media placements and improved brand visibility. It’s been a positive experience collaborating with them.” – Dave Holloway, CMO, ISMS.Online

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