We delivered extensive media coverage across Rhodar’s target publications to introduce the business and establish its experts as thought leaders.
On the social side, meanwhile, our strategy involved two angles: we created engaging, consistent new content for the company page and trained a group of 18 Rhodar employees on how to improve their LinkedIn presence. This created activity on the company’s page as employees shared and interacted with each other’s content – it is social media, after all.
The results were excellent. In the six months following our training, the company’s page impressions more than doubled and click-throughs to the website increased four-fold. Rhodar also grew its following on the site by 33% over the previous year’s total, gaining 622 new LinkedIn followers.