Global satellite tracking business Track24 offers industry-leading hardware and software for tracking personnel, vehicles, aircraft and maritime vessels.
As Track24 prepared to launch its defence sector offering, the leadership team found themselves up against established and experienced military tech giants: BAE, Harris, Viasat etc. Track24 approached Definition’s tech PR team with a remit of taking on these major competitors with a fraction of the budget.
Definition’s transport PR team first helped Track24 define a value proposition before developing messaging, collateral and web copy.
A dedicated public relations programme featuring a former Deputy Supreme Allied Commander Europe of NATO, General Sir Rupert Smith, was also launched, targeted at the international defence community via the UK national press and tier one defence titles.
Simultaneously, TopLine Film – another member of Definition Group – developed a highly-polished and impactful explainer video, quickly and succinctly demonstrating the Situational Command and Control technology pioneered by Track24 Defence.