Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results.
Definition’s relationship with Acxiom is to primarily establish it as a thought leader in the B2B sector, but also to position it as expert on ‘big data’ – a term frequently discussed but still lightly touched upon.
To do this we created a face-to-face thought leadership strategy, which included ‘breakfast briefing’ events at a central London venue hosted by an industry expert, along with representatives from Acxiom and Acxiom’s client base.
A supporting white paper was drafted, along with a webinar and ongoing media relations and social media activity.
Attendees included M&S, Virgin Media and Dunhumby
Appearance on the BBC
New business conversions from the breakfast briefing
From full event management to securing speakers, live social media posts and collating feedback, Definition delivered all aspects of the event.