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I’Anson Brothers Ltd is one of the UK’s leading, independent, family-owned animal feed manufacturers supplying customers at home and exporting products to more than 40 countries.

Definition has been a trusted adviser to the firm for more than a decade providing a range of reputation management services to support the growth and development of the business.

These include media relations, social media management, web development, community engagement and planning support for a new, state-of-the-art, £20 million+ feed mill. Complementing its existing facilities in Masham, North Yorkshire, the new mill is the biggest investment since the firm was founded in 1900.

The agency also supported the firm in its successful submission for a Queen’s Award for Enterprise, organised sponsorship of the Yorkshire Air Ambulance and provided a crisis communications programme and training for senior management.

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