Definition built and managed a targeted LinkedIn advertising campaign to encourage attendees to sign up to Manifesto Growth Architects’ Membership Economics Event. LinkedIn was identified as the key channel for engaging and converting attendees due to its targeting capabilities, which allowed Manifesto to reach users who worked in particular positions (C-suite decision-makers) at target prospect companies.
We created streams of ad activity to drive sign ups to the event and encourage whitepaper downloads post-event.
Our campaign successfully converted a number of key attendees for the event. The ultimate aim of the campaign was to produce tangible business leads, and Definition’s work supported Manifesto in generating more than 25 meetings and counting as a result, driving key commercial outcomes across the project.