Nexus has worked with Definition for the last eight years, promoting our reputation as the UK’s leading tech driven mobility provider. They have worked as a truly integrated part of our marketing team and have not only helped us secure significant standout in our markets, from national award wins to significant media exposure – but have also supported us with lead generation through our social and digital channels. As a high growth business we need a communications partner who can keep up with our ambition, drive and commercial needs and the Definition team have done this every step of the way.

David Brennan, CEO Nexus Vehicle Management

We’ve been working with the team for the better part of ten years, and they’ve become an extension of our core PR team. I trust them like I’d trust my own colleagues. They’re responsive, results-driven, and exceedingly agreeable people. Executing on U.S.-created PR strategy from the UK, with no physical access to the U.S. PR team, is a challenge, but the team handles it brilliantly always. They are a definite factor in our international success.

Vinda Souza  Vice President, Marketing Communications, Bullhorn

You have all been outstanding professionals, delivering results and going above and beyond the confines of an agreement to provide the best service. Working with you all was pure pleasure and I have nothing but good things to say about your team.

Stefanos Papilidis Brand & Communications Manager, Channel VAS

Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.

Anna Dansk Head of Group Marketing Communications, Ovako

The team took care of all our marketing and top-of-funnel activities as we were growing rapidly from two to ten staff. They got to grips with our offering and tone of voice with remarkable speed, enhancing our B2B communications and polishing our credentials to help us reach out and engage with more prospects. The team are inbound marketing experts and because of their HubSpot expertise, they were able to educate us in-depth on sales and marketing automation, helping us to organise and build out our sales funnel and our contacts database, completely transforming our business in the process. The team also carefully crafted award nominations that successfully secured Catalyx invaluable industry recognition, including the prestigious MRS Insight Management Award. The team are lovely to work with – friendly, smart and always approachable.

Guy White Founder and CEO, Catalyx

Eighteen months later, we’ve seen a marked increase in inbound leads generated per month, and sales-i’s reputation is on the rise with over 150 pieces of press coverage. Not to mention the team’s creative content campaigns! Our report on building a high performing sales team was downloaded over 275 times by sales directors and managers in our target markets. The team knows us so well – they’re like an extension of the sales-i team!

Natalie Davies Marketing Executive, sales-i

The team devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We’re now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. The team’s impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by the  team’s SEO, PPC and PR know-how. They’re a trusted and valuable extension of our team.

Francis Miers Director, Automation Consultants

I am not sure we could have launched this product successfully to the defence market without the digital PR and messaging support provided by the team. Their B2B PR expertise is second to none, and they really demonstrated an ability to understand this very complex industry and help us define our positioning. Within weeks of appointing the team we were featured alongside billion-dollar companies in the core defence and technology media. This went a long way towards establishing our credibility in the sector, enabling us to successfully start selling to governments across the globe.

Giles Peeters Defence Sector Director, Track24

Four factors contributed to the unqualified success of Bullhorn’s launch into the UK market. They were: a great product; a clear and intelligent sales strategy; economic conditions forcing recruiters to become more efficient and the work of the TopLine [now Definition] team. Within six months we were broadly recognised in the recruitment sector and there is no question now that the perception in the UK recruitment community is that Bullhorn is the market leader.

Peter Linas International Managing Director, Bullhorn

The team has truly put us on the map ahead of our competitors and helped us demonstrate our unique offering to NHS Trusts around the country. As our first B2B PR campaign it was important that the agency understood our product and what we wanted to achieve from media contact. In this case, it was a mixture of clarifying myths surrounding the use of IT in the NHS – and actively introducing the company to the media. But we also wanted the industry to know that we are the biggest supplier to the NHS, and the team has managed to achieve this.

Mark Miller MD, Dictate IT

Our business relies on communicating with a variety of audiences from vendors to resellers to business end users. This is a complex requirement but the team has always been able to break our messaging down into language appropriate for audiences at every stage in the channel. We are now well known to the IT press thanks to the team delivering the results they promise for a price that is genuine.

Rob Cullum Marketing Director, Zycko

It’s hard to gauge how well a B2B PR agency can get to grips with the workings of your business until you engage with them. Thankfully the team fully understood our unique selling points, and were able to help us identify our strengths and key messages quickly and succinctly because of this. We left the workshop confident that the team was the right company to reproduce our web copy.

The copy itself was reassuring in the first instance due to its obvious quality, and was clearly based on the messages we developed in the initial workshop.

Richard Barnwell MD, secureVirtual

I have been thoroughly impressed by the quality of service and value for money we have received from the team. They keep abreast of current events, and are proactive about finding opportunities where we can comment. Thanks to the team, we have built up a name for ourselves with potential clients, which has helped our company to grow quickly. I would highly recommend them.

Nick Maughan Managing Director, Bets for Traders

I was delighted and reassured to learn that the first step in our contract with the team was for them to come to our offices and learn about Adam Continuity. The editorial brainstorming was informative and by the time they had left I felt confident that they knew what we were about. From that point, it was easy – the PR strategy was in line with our business objectives and the account manager kept me informed and involved at every stage in the process. I was well prepared ahead of interviews with the media and when the team dealt with our clients to develop the case study, they were professional and efficient – like an extension of our own brand.

Philip Caulfield Managing Director, Adam Continuity

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