We have been impressed at the agency’s insight, creativity and fresh approach. The team really challenged us to look beyond our traditional channels and spread our messages to a much wider, more mainstream, audience, which was a key priority for us.

Kathryn Stack Managing Director, Europeche

Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.

Mark Dickinson General Secretary, Nautilus International

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