Definition helped us develop an integrated, multi-channel promotional programme of activity to highlight the benefits of hydropower – the forgotten giant of renewable energy – to policy makers and the broader public across the world. The team did exactly what they said they would, securing high-profile media coverage alongside a well-planned social media campaign to inspire discussion and movement. They did an amazing job!

Waldemar Oldenburger, Head of Hydropower Global Communications & Public Affairs GE Renewable Energy

Definition has supported our vision of changing the way the world trades from day one. This has opened the door for our start-up to appear not only in leading publications but to stand next to industry giants in numerous awards ceremonies. Recently, we took home gold in the Reuters Responsible Business Awards 2022 in the SDG Pioneer category ­– a huge milestone for a start-up like us.

The great thing about Definition is that they take their time to understand your business, building brand strategies and stories that hit a chord with the right publications, people, and decision-makers. Our Definition team are also not shy to share ideas ­– bringing their cross-generational insights, expertise, and creativity to the table. On top of this, they are a pleasure to work with and never fail to deliver outstanding work. We strongly recommend Definition to any organisation looking for a proactive partner, mentor, and team player.

Ben Findlay, CEO & Nea Laine, Senior Brand Manager Machine Compare

Our technical experts find it easy to work with the team since they understand our technology and they’re good at putting their thoughts into words. In terms of results, they’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.

Susan Trast Vice President, Global Marketing and Brand, Outokumpu

Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.

Anna Dansk Head of Group Marketing Communications, Ovako

May I just say what an amazing team you are and how much we appreciate your support and pro-activity. Thank you, it’s great to know that we can always count on you.

Ksenia Kanareva External Affairs Manager, Nexans Group 

The team has been fantastic. We’ve worked with them since our inception in 2010. And we’ve had some great PR wins with them, some really good stories and interesting events. We like them – they’re a really good team, very proactive, and they work very hard for us.

David Spencer-Percival Managing Director, Spencer Ogden

I am not sure we could have launched this product successfully to the defence market without the digital PR and messaging support provided by the team. Their B2B PR expertise is second to none, and they really demonstrated an ability to understand this very complex industry and help us define our positioning. Within weeks of appointing the team we were featured alongside billion-dollar companies in the core defence and technology media. This went a long way towards establishing our credibility in the sector, enabling us to successfully start selling to governments across the globe.

Giles Peeters Defence Sector Director, Track24

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