Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.

Mark Dickinson General Secretary, Nautilus International

We needed to launch Xero with a splash in South Africa, so we brought the team on board to help. From the moment I discussed the brief right the way through to working with the team to deliver results, it’s been seamless. The team are really smart, they know what they’re doing – they get on with the job and they get results. I couldn’t recommend them more. They’ve been brilliant and have really helped us get that exposure we needed in South Africa. We were also seriously impressed by the quality of the case study videos that the team produced for us.

Emma Izatt Senior Communications Manager, Xero

Our technical experts find it easy to work with the team since they understand our technology and they’re good at putting their thoughts into words. In terms of results, they’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.

Susan Trast Vice President, Global Marketing and Brand, Outokumpu

Working with the team has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.

Maria Surrur Social Media and Digital Marketing Manager, WorldPay

The team’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with – and the team is exactly that!

Suhale Vorajee Head of Marketing Communications, BNP Paribas Leasing Solutions

Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.

Anna Dansk Head of Group Marketing Communications, Ovako

The team was instrumental in building the credibility of WorldRemit as we grew from a start-up to a multi-million pound remittance company. They have excellent media relationships, both in the UK and internationally and are able to spot interesting media opportunities and manage them professionally to delivery.

Ismail Ahmed CEO, WorldRemit

Working with the team has resulted in our desktop keyword and mobile rankings smashing previous records; we’ve never had as many keywords ranking in the top five – the result of this is our organic leads have hit a record high and our cost per acquisition has dropped 117% to an all-time record low. The team takes an ethical content-led approach to search marketing and we’re delighted with the results.

Stavros Vichos Marketing Manager, Access Self Storage

The launch of UK FinTech Week was an important milestone for Innovate Finance and all of our members. It was our opportunity to shine a spotlight on the best the sector has to offer and as a result, we knew we needed an established PR agency to help us spread the word! We brought on the team in the few months leading up to the week and tasked them with helping us to create and deliver a full PR strategy. The entire team were a pleasure to work with. Their efficiency, diligence and ability to work to tight deadlines was invaluable to the success of the launch, and as a result, we received outstanding coverage that we can now build on for UK FinTech Week 2020!

Hayley Bromilow Head of Events and Programmes, Innovate Finance

The team pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads – they’ve already paid for themselves – the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them – do it!

Georgina Groombridge Head of Marketing, Celerity

This has been an extremely successful campaign. It has generated a lot of interest, not only from our existing customers but also from schools, local authorities across the country, as well as even governments from abroad that are looking to find ways to stop radicalization. We wouldn’t have been able to achieve any of this without the  team and I really couldn’t recommend them more highly.

Sally-Ann Griffiths E-Safety Development Manager, Impero

May I just say what an amazing team you are and how much we appreciate your support and pro-activity. Thank you, it’s great to know that we can always count on you.

Ksenia Kanareva External Affairs Manager, Nexans Group 

The team took care of all our marketing and top-of-funnel activities as we were growing rapidly from two to ten staff. They got to grips with our offering and tone of voice with remarkable speed, enhancing our B2B communications and polishing our credentials to help us reach out and engage with more prospects. The team are inbound marketing experts and because of their HubSpot expertise, they were able to educate us in-depth on sales and marketing automation, helping us to organise and build out our sales funnel and our contacts database, completely transforming our business in the process. The team also carefully crafted award nominations that successfully secured Catalyx invaluable industry recognition, including the prestigious MRS Insight Management Award. The team are lovely to work with – friendly, smart and always approachable.

Guy White Founder and CEO, Catalyx

Both the PR and production teams are a dream to work with. The knowledge and expertise in their specialist areas is second to none and we are delighted with what they have achieved and created for our company to date. We look forward to continuing our work with them, and would thoroughly recommend their services to any firm looking for a professional, driven and friendly agency, that is easy to work with and committed to getting you the best results.

Lester Petch CEO and founder, TAM Asset Management

Eighteen months later, we’ve seen a marked increase in inbound leads generated per month, and sales-i’s reputation is on the rise with over 150 pieces of press coverage. Not to mention the team’s creative content campaigns! Our report on building a high performing sales team was downloaded over 275 times by sales directors and managers in our target markets. The team knows us so well – they’re like an extension of the sales-i team!

Natalie Davies Marketing Executive, sales-i

The team devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We’re now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. The team’s impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by the  team’s SEO, PPC and PR know-how. They’re a trusted and valuable extension of our team.

Francis Miers Director, Automation Consultants

The team got to the heart of our business straight away. They understood our goals and objectives and worked hard to ensure that SilkRoad quickly became recognised as a leader in the talent management market. We trust the team as a digital marketing agency that can identify the best opportunities for us in the media and consider them to be an extension of our own team.

Fabrizio Rongo Marketing Manager, SilkRoad

I am not sure we could have launched this product successfully to the defence market without the digital PR and messaging support provided by the team. Their B2B PR expertise is second to none, and they really demonstrated an ability to understand this very complex industry and help us define our positioning. Within weeks of appointing the team we were featured alongside billion-dollar companies in the core defence and technology media. This went a long way towards establishing our credibility in the sector, enabling us to successfully start selling to governments across the globe.

Giles Peeters Defence Sector Director, Track24

It’s hard to gauge how well a B2B PR agency can get to grips with the workings of your business until you engage with them. Thankfully the team fully understood our unique selling points, and were able to help us identify our strengths and key messages quickly and succinctly because of this. We left the workshop confident that the team was the right company to reproduce our web copy.

The copy itself was reassuring in the first instance due to its obvious quality, and was clearly based on the messages we developed in the initial workshop.

Richard Barnwell MD, secureVirtual

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