Testimonials
Definition has supported our vision of changing the way the world trades from day one. This has opened the door for our start-up to appear not only in leading publications but to stand next to industry giants in numerous awards ceremonies. Recently, we took home gold in the Reuters Responsible Business Awards 2022 in the SDG Pioneer category – a huge milestone for a start-up like us.
The great thing about Definition is that they take their time to understand your business, building brand strategies and stories that hit a chord with the right publications, people, and decision-makers. Our Definition team are also not shy to share ideas – bringing their cross-generational insights, expertise, and creativity to the table. On top of this, they are a pleasure to work with and never fail to deliver outstanding work. We strongly recommend Definition to any organisation looking for a proactive partner, mentor, and team player.
Ben Findlay, CEO & Nea Laine, Senior Brand Manager Machine Compare
We had identified that we needed to increase our social media skills to drive donations and increase awareness of our services. We knew that we would need some external expertise to help us with this, so we engaged Definition, and the agency has been invaluable as a partner in this piece of work.
They put together a team who understood our work and charity status. The team worked to our brief and delivered a practical and accessible social media strategy that met our needs. They also provided support to implement the strategy and have upskilled our staff so that we have become much more knowledgeable meaning that we can get the most out of our social media content and can utilise the best tools to assist us.
Definition generously gave us some time pro bono to support our social media staff in the first few weeks of implementation, and we are now in a great place to continue to develop our social media strategy. We are very grateful to Definition for their professionalism, knowledge and understanding.
Fiamma Pather, CEO Your Sanctuary
Definition’s strategic PR and thought leadership campaigns, targeting a range of diverse audiences across a range of platforms, has helped the Society build trust with members and customers, showing increased engagement through positive net losses, build brand awareness and ultimately delivering record sales results.
Natalie Walker, Head of Marketing Benenden Health
We renewed our relationship with Definition in April 2020 to take on the role as our media relations agency. The UK had just gone into lockdown and we recognised the importance of maintaining and increasing our share of voice in key markets, at a time when there was a huge amount of ‘noise’. The Definition team has seamlessly integrated with our organisation. They have become a key part of our marketing and brand efforts, working hand-in-hand with our internal marketing team. The success they have achieved has been fantastic, providing us with opportunities to increase our brand reach that we would not have otherwise been able to resource.
Helen Stead, Head of Marketing Walker Morris
Nexus has worked with Definition for the last eight years, promoting our reputation as the UK’s leading tech driven mobility provider. They have worked as a truly integrated part of our marketing team and have not only helped us secure significant standout in our markets, from national award wins to significant media exposure – but have also supported us with lead generation through our social and digital channels. As a high growth business we need a communications partner who can keep up with our ambition, drive and commercial needs and the Definition team have done this every step of the way.
David Brennan, CEO Nexus Vehicle Management
We were grateful to Definition for our PR campaign ‘One Day Changes Lives’. The campaign proved a successful first step in benevolent charities getting more recognition as a sector, and we were impressed with Definition’s professionalism, friendliness and knowledge of both PR and the charity sector throughout.
The Association of Charitable Organisations
The event was an incredible success and we are so very grateful for the effort and generosity the Definition team have contributed towards The Trust here in the region. I think this has been the most coverage the event has ever had!
Tom Cowie Events Manager, Prince's Trust
Definition had an innovative and professional approach during our rigorous selection process for a PR agency quite a few years ago now – and it is commendable that they have maintained it to date. We are glad to continue working with an agile and proactive team that continue to deliver fantastic results.
Chandan Mehta Director Marketing, Middle East Fujitsu
I contracted Definition to work with me on Honeywell’s branding campaign. Besides being a joy to work with, Definition were able to present creative ideas and communicate the benefits. They have successfully developed several marketing plans for our company that has resulted in increased revenue. During consultation, we saw an increase in exposure and opportunities presented to us that would not have without Definition’s ingenuity.
Kyle Bashy Business Development Director, Honeywell Building Solutions
We have been impressed at the agency’s insight, creativity and fresh approach. The team really challenged us to look beyond our traditional channels and spread our messages to a much wider, more mainstream, audience, which was a key priority for us.
Kathryn Stack Managing Director, Europeche
Definition has been a true partner in building our profile in the region. They launched the agency with a great amount of hype and since then implemented a very targeted and strategic campaign that has been directly aligned with our business development strategy. The knowledge, professionalism and commitment shown has resulted in great results and an increasing flow of interest in Saatchi and Saatchi X and Shopper Marketing.
Richard Nicoll Managing Director, Saatchi and Saatchi MENA
I’m driven by new ideas, experiences and opportunities – and working with Definition to develop my personal brand via The Brand You service has delivered across all of these. The team proved they understood me and my business objectives from the outset and have worked with enthusiasm and professionalism to not only help define these, but, more importantly, ensure I’m articulating them across the right channels, to reach the right people.
John Stapleton Co-Founder, The Authentic Entrepreneur
Definition is an excellent PR partner for Acxiom. They’ve helped us transform our PR coverage in our target markets, increasing it four-fold over our previous approaches. Definition has also supported many other areas of marketing activity, including client events, webinars and copywriting projects, such as white papers. They understand us, work hard for us and make things happen.
Jed Mole European Marketing Director, Acxiom
Definition has been a trusted partner to us, and the team were invaluable in securing a strategic media partnership to promote our event and driving valuable press coverage to raise our profile in key target media. The ultimate aim of the campaign was to produce tangible business leads, and with more than 25 meetings and counting as a result of the event, we’re delighted with the commercial outcomes and impact of the project.
Sam Jordan Executive Vice President, Manifesto Growth Architects
The agency has been a long standing and valued partner to Utilita, supporting the business from its early days to its present position as one of the UK’s largest ‘challenger’ energy providers. Among a range of services, it has played an important role in the development of our CSR programme, including the creation of our Vision, Mission and Values and our partnership as a Patron of The Prince’s Trust.
Jem Maidmen Director of Marketing & Communications, Utilita
Definition has been crucial to raising awareness of the business and myself as a leader. We engaged Definition in the middle of the pandemic, which meant we were working through PR stories remotely. Despite the limitations, they have been strategic, focused and super effective – getting us into leading publications and putting me in front of relevant audiences. They understand the brand and products, but more importantly our strategic direction, the hard numbers and how to create a story to pitch to relevant media outlets, which makes them stand out among other PR firms. They are a true extension of our team.
Connie Nam Founder, Astrid & Miyu
We have been working with Definition for just under four years. Our Definition team provides expert counsel and strategic advice, they have taken the time to truly understand us and our business goals – the results they deliver are consistent and outstanding. It’s a pleasure working with them and we wouldn’t hesitate to recommend them to organisations that need to raise their profile to support business growth – it’s worked for us!
Paula Parfitt Executive Vice President, Cielo
Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.
Mark Dickinson General Secretary, Nautilus International
We needed to launch Xero with a splash in South Africa, so we brought the team on board to help. From the moment I discussed the brief right the way through to working with the team to deliver results, it’s been seamless. The team are really smart, they know what they’re doing – they get on with the job and they get results. I couldn’t recommend them more. They’ve been brilliant and have really helped us get that exposure we needed in South Africa. We were also seriously impressed by the quality of the case study videos that the team produced for us.
Emma Izatt Senior Communications Manager, Xero
Our technical experts find it easy to work with the team since they understand our technology and they’re good at putting their thoughts into words. In terms of results, they’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.
Susan Trast Vice President, Global Marketing and Brand, Outokumpu
Working with the team has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.
Maria Surrur Social Media and Digital Marketing Manager, WorldPay
We’ve been working with the team for the better part of ten years, and they’ve become an extension of our core PR team. I trust them like I’d trust my own colleagues. They’re responsive, results-driven, and exceedingly agreeable people. Executing on U.S.-created PR strategy from the UK, with no physical access to the U.S. PR team, is a challenge, but the team handles it brilliantly always. They are a definite factor in our international success.
Vinda Souza Vice President, Marketing Communications, Bullhorn
The team’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with – and the team is exactly that!
Suhale Vorajee Head of Marketing Communications, BNP Paribas Leasing Solutions
You have all been outstanding professionals, delivering results and going above and beyond the confines of an agreement to provide the best service. Working with you all was pure pleasure and I have nothing but good things to say about your team.
Stefanos Papilidis Brand & Communications Manager, Channel VAS
Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.
Anna Dansk Head of Group Marketing Communications, Ovako
The team was instrumental in building the credibility of WorldRemit as we grew from a start-up to a multi-million pound remittance company. They have excellent media relationships, both in the UK and internationally and are able to spot interesting media opportunities and manage them professionally to delivery.
Ismail Ahmed CEO, WorldRemit
Working with the team has resulted in our desktop keyword and mobile rankings smashing previous records; we’ve never had as many keywords ranking in the top five – the result of this is our organic leads have hit a record high and our cost per acquisition has dropped 117% to an all-time record low. The team takes an ethical content-led approach to search marketing and we’re delighted with the results.
Stavros Vichos Marketing Manager, Access Self Storage
The launch of UK FinTech Week was an important milestone for Innovate Finance and all of our members. It was our opportunity to shine a spotlight on the best the sector has to offer and as a result, we knew we needed an established PR agency to help us spread the word! We brought on the team in the few months leading up to the week and tasked them with helping us to create and deliver a full PR strategy. The entire team were a pleasure to work with. Their efficiency, diligence and ability to work to tight deadlines was invaluable to the success of the launch, and as a result, we received outstanding coverage that we can now build on for UK FinTech Week 2020!
Hayley Bromilow Head of Events and Programmes, Innovate Finance
The team pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads – they’ve already paid for themselves – the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them – do it!
Georgina Groombridge Head of Marketing, Celerity
This has been an extremely successful campaign. It has generated a lot of interest, not only from our existing customers but also from schools, local authorities across the country, as well as even governments from abroad that are looking to find ways to stop radicalization. We wouldn’t have been able to achieve any of this without the team and I really couldn’t recommend them more highly.
Sally-Ann Griffiths E-Safety Development Manager, Impero
The team helped us reposition the business – we pivoted from equity crowdfunding to peer to peer lending and they helped us reinforce this with media coverage in the personal finance and national press. They achieved record rankings for peer to peer lending and property investment keywords, by developing optimised content for our website and powering it with contextually relevant followed links from the media coverage generated. I would happily recommend them.
Frazer Fearnhead Founder and CEO, The House Crowd
May I just say what an amazing team you are and how much we appreciate your support and pro-activity. Thank you, it’s great to know that we can always count on you.
Ksenia Kanareva External Affairs Manager, Nexans Group
The team went to great lengths to understand this very complex issue and ensure that both sides of the story were heard. They made sure we responded with consistent messaging every time the issue was raised in the media and by the time the consultation was announced, journalists were approaching us for our opinion as we were viewed as thought leaders on the issue. The press conference was timed to perfection.
The government has put the international education sector under an exceptional amount of strain over the last two years, representing a major threat to our own business and the UK’s recovering economy. We really felt that the team had Study Group’s, and the sector’s best interests at heart throughout the process and they played a major role in securing the immediate future of the UK’s second biggest export sector.
James Pitman MD Higher Education, UK and Europe, Study Group
The team took care of all our marketing and top-of-funnel activities as we were growing rapidly from two to ten staff. They got to grips with our offering and tone of voice with remarkable speed, enhancing our B2B communications and polishing our credentials to help us reach out and engage with more prospects. The team are inbound marketing experts and because of their HubSpot expertise, they were able to educate us in-depth on sales and marketing automation, helping us to organise and build out our sales funnel and our contacts database, completely transforming our business in the process. The team also carefully crafted award nominations that successfully secured Catalyx invaluable industry recognition, including the prestigious MRS Insight Management Award. The team are lovely to work with – friendly, smart and always approachable.
Guy White Founder and CEO, Catalyx
I have been continually impressed by the skill and judgement of the team with creating intelligent, measured profile-raising articles and releases. Over the last two years, they have supported us with putting out outstanding coverage across a range of national and industry publications which has allowed us to evolve from start-up to a successful business. They go above and beyond to deliver results and always have great ideas.
Sarah Jackson Digital Marketing Manager, Ultromics
The team has been great to work with and guarantee we receive good coverage in national and industry press each month. They’re extremely proactive and are always looking for new ways to pitch Impero. It’s great to work with an agency that we can rely on to get things done.
Nikki Annison Head of Marketing, Impero
The team secured coverage in outlets that it’s highly unusual for a company of our size to feature in, by leveraging the unique TLC story and highlighting it to their established media contacts. They were happy to get involved in producing new website copy and additional marketing collateral. Education PR is often viewed as a ‘dark art’ by smaller companies, but the team guided us to quality coverage in publications read by millions around the world. We’ve subsequently won new business with a series of schools. Job well done and money well spent!
Simon Barnes CEO, TLC Education Group
Both the PR and production teams are a dream to work with. The knowledge and expertise in their specialist areas is second to none and we are delighted with what they have achieved and created for our company to date. We look forward to continuing our work with them, and would thoroughly recommend their services to any firm looking for a professional, driven and friendly agency, that is easy to work with and committed to getting you the best results.
Lester Petch CEO and founder, TAM Asset Management
The team’s PR-led SEO strategy resulted in record high keyword rankings and increases in organic traffic and organic leads. We’d highly recommend them.
Rory Forbes Chief Growth Officer, Compleat Software
Our active customer base has grown by 500%. The team’s brilliant contacts and PR knowledge have helped us grow fast – investors who’d never heard of us a year ago are knocking down our door!
Richard Prime CEO, Sonovate
Eighteen months later, we’ve seen a marked increase in inbound leads generated per month, and sales-i’s reputation is on the rise with over 150 pieces of press coverage. Not to mention the team’s creative content campaigns! Our report on building a high performing sales team was downloaded over 275 times by sales directors and managers in our target markets. The team knows us so well – they’re like an extension of the sales-i team!
Natalie Davies Marketing Executive, sales-i
The team has been fantastic. We’ve worked with them since our inception in 2010. And we’ve had some great PR wins with them, some really good stories and interesting events. We like them – they’re a really good team, very proactive, and they work very hard for us.
David Spencer-Percival Managing Director, Spencer Ogden
The team do what they can to make you feel like you’re their top priority all the time, and as a client you can expect a considered, thoughtful and efficient, service. They make for a pleasant surprise; you get what you want, when you want, for the price agreed, delivered in a personable fashion. It sounds simple, but it doesn’t half make a difference.
Henry Oakes Co-founder, Geonomics
The team devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We’re now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. The team’s impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by the team’s SEO, PPC and PR know-how. They’re a trusted and valuable extension of our team.
Francis Miers Director, Automation Consultants
As a fast-growing business in the African market, PaySpace found the services delivered by the team of great value and best in class quality. They helped us establish a good base for thought leadership through the quality articles they delivered. This was underpinned by their absolute dedication to understand our market and product offering.
The best part of building our brand with the team was that we could measure our return on investment based on the increased lead activities int he business. I would recommend services offered by the team any time. They are a professional team making the extra mile the norm.
Terisa Pohl PaySpace
The team got to the heart of our business straight away. They understood our goals and objectives and worked hard to ensure that SilkRoad quickly became recognised as a leader in the talent management market. We trust the team as a digital marketing agency that can identify the best opportunities for us in the media and consider them to be an extension of our own team.
Fabrizio Rongo Marketing Manager, SilkRoad
I am not sure we could have launched this product successfully to the defence market without the digital PR and messaging support provided by the team. Their B2B PR expertise is second to none, and they really demonstrated an ability to understand this very complex industry and help us define our positioning. Within weeks of appointing the team we were featured alongside billion-dollar companies in the core defence and technology media. This went a long way towards establishing our credibility in the sector, enabling us to successfully start selling to governments across the globe.
Giles Peeters Defence Sector Director, Track24
Four factors contributed to the unqualified success of Bullhorn’s launch into the UK market. They were: a great product; a clear and intelligent sales strategy; economic conditions forcing recruiters to become more efficient and the work of the TopLine [now Definition] team. Within six months we were broadly recognised in the recruitment sector and there is no question now that the perception in the UK recruitment community is that Bullhorn is the market leader.
Peter Linas International Managing Director, Bullhorn
The team translated Integrity Coaching’s messages to the media in the clearest and most powerful way possible. They kept me informed with constant updates, as I happily worked with each member of their team on different media opportunities. They presented me with every possible option in any given situation. Coaching and the issues surrounding the coaching of individuals from a black, Asian or minority ethnic background can be a minefield if not handled correctly. However, I felt the team displayed the utmost tact throughout the project and I would not hesitate to recommend, or work with them again.
Viv Grant Director, Integrity Coaching
We found the team’s advice useful during the engagement. They managed to grasp the topic well and the coverage achieved was beyond expectations. We are very grateful for their support and we enjoyed working with them.
Laura Fedorciow Managing Director, Vertigo Ventures
We were hugely impressed by the quality and quantity of coverage the team generated for Academia as a result of the Gumley House project, particularly given the quick turn-around. Our profile as a leading provider of education ICT is significantly higher as a result, and this was seen in the increased footfall to our stand at BETT.
The diversity of the coverage generated was also excellent, and a direct result of the team’s canny positioning of the project from several different angles. Not only did we achieve national broadsheet coverage, but we were also delighted to be featured across such a broad spectrum of education and technology publications.
Mark McCormack Apple Business Director, Academia
The team has truly put us on the map ahead of our competitors and helped us demonstrate our unique offering to NHS Trusts around the country. As our first B2B PR campaign it was important that the agency understood our product and what we wanted to achieve from media contact. In this case, it was a mixture of clarifying myths surrounding the use of IT in the NHS – and actively introducing the company to the media. But we also wanted the industry to know that we are the biggest supplier to the NHS, and the team has managed to achieve this.
Mark Miller MD, Dictate IT
The team continues to deliver exactly what it promised it would: greater visibility for the REL brand and its senior leadership, an increase in media opportunities and efficient account management. I’ve found them easy to work with, proactive and always keen to improve their understanding of our business and the environment we operate in.
Gary Baker Global Communications Director, The Hackett Group
The speed with which the team identified the news angle, developed the story and contacted the media was remarkable. The calibre of journalist in the team’s network is impressive. I was particularly delighted to be speaking to senior national and international finance correspondents at such short notice on our launch day.
Alistair Constance Founder and Managing Director, Ethical Currency
On launch day we were delighted to see that we were receiving one registration a minute after opening the site at noon. That is in very large part due to the efforts of the team.
Modwenna Rees-Mogg and Alex Heath Founders, CrowdRating
Our business relies on communicating with a variety of audiences from vendors to resellers to business end users. This is a complex requirement but the team has always been able to break our messaging down into language appropriate for audiences at every stage in the channel. We are now well known to the IT press thanks to the team delivering the results they promise for a price that is genuine.
Rob Cullum Marketing Director, Zycko
It’s hard to gauge how well a B2B PR agency can get to grips with the workings of your business until you engage with them. Thankfully the team fully understood our unique selling points, and were able to help us identify our strengths and key messages quickly and succinctly because of this. We left the workshop confident that the team was the right company to reproduce our web copy.
The copy itself was reassuring in the first instance due to its obvious quality, and was clearly based on the messages we developed in the initial workshop.
Richard Barnwell MD, secureVirtual
I have been thoroughly impressed by the quality of service and value for money we have received from the team. They keep abreast of current events, and are proactive about finding opportunities where we can comment. Thanks to the team, we have built up a name for ourselves with potential clients, which has helped our company to grow quickly. I would highly recommend them.
Nick Maughan Managing Director, Bets for Traders
Thanks to the team, we have been noticed, both within the industry and among potential customers. I’ve been contacted by clients and prospects that have come across the coverage online or in the trade press, and we’ve seen increased interest in new job roles from potential staff. We’ve also become the envy of our international divisions and have had colleagues from all over the world looking to benefit from the well managed public relations.
Chris Lloyd Sales Manager, CSI Leasing
I was delighted and reassured to learn that the first step in our contract with the team was for them to come to our offices and learn about Adam Continuity. The editorial brainstorming was informative and by the time they had left I felt confident that they knew what we were about. From that point, it was easy – the PR strategy was in line with our business objectives and the account manager kept me informed and involved at every stage in the process. I was well prepared ahead of interviews with the media and when the team dealt with our clients to develop the case study, they were professional and efficient – like an extension of our own brand.
Philip Caulfield Managing Director, Adam Continuity
The team has been instrumental in helping us launch Lottovate and position us as innovative thought leaders in the digital lottery space. They have excellent knowledge of the sector and have been very easy to work with.
Matthias Schulz Business Development Manager, Lottovate