Our Team

The Team

Nigel Howes

Chairman

Nigel Howes

Chairman

As Definition's Chairman, Nigel is responsible for strategy and governance.
His background is predominantly in the professional services environment; he has a law degree and is a chartered accountant (LLB FCA). He spent 20 years as a partner with Arthur Andersen and Deloitte and has held executive and non-executive directorships in several public and private companies.

Louise Vaughan

Co-founder and Managing Director

Louise Vaughan

Co-founder and Managing Director

Louise has over 20 years’ experience leading teams to develop high impact communications functions. She has led several award-winning campaigns delivered by Definition, including three European PR Excellence Awards in the last five years. She specialises in corporate reputation and crisis management with experience spanning international organisations, Government bodies and consumer brands.

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Susanna Simpson

Co-Founder & Director

Susanna Simpson

Co-Founder & Director

A former PR Week Young PR Professional of The Year, Growing Business Young Gun and Sunday Times 35 women under 35; Susanna has significant experience in creating commercially driven communications programmes for businesses and people across a variety of sectors. She is hugely ambitious for our clients and people and driven by her entrepreneurial and optimistic nature.

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Adil Elaouad

Managing Director, Dubai

Adil Elaouad

Managing Director, Dubai

Adil leads our MENA region operations from our Dubai office. His experience in public policy and stakeholder communications for large-scale infrastructure projects has helped the agency become respected for consulting local government in the UAE and KSA, whilst managing PR strategies for global brands.

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Paul Rose

Non-executive Director

Paul Rose

Non-executive Director

As one of Yorkshire’s leading entrepreneurs and former CEO of Rixonway Kitchens, Paul Rose has a wealth of experience in growing privately owned businesses. A former winner of EY’s Entrepreneur of the Year award, Rose led an MBO of Rixonway Kitchens’ in 2006 and under his tenure turnover more than doubled to £40m.

Alison Beattie

Company Secretary

Peter Davenport

Senior Strategic Consultant

Peter Davenport

Senior Strategic Consultant

Peter is our former CEO and now works as a Senior Strategic Consultant to the agency. Before moving into PR, he spent 20 years as a senior journalist, including a decade on The Times, working in the USA, India, the Falklands and across Europe. He advises several professional services firms including Addleshaw Goddard, Walker Morris, Pinsents and EY.

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Sandra Hobson

Director - London

Sandra Hobson

Director - London

Corporate communications strategy expert with over 20 years’ experience managing the reputations of leading global organisations and the C-suite across FMCG, professional services, consumer healthcare and retail. Clients have included Unilever, Coca-Cola Enterprise Partners, Kraft Heinz, the NHS and EY.

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Jenifer Pinto

Director - Dubai

Jenifer Pinto

Director - Dubai

Jenifer brings proven skills in strategic planning and delivery of impactful PR campaigns for clients in aviation, infrastructure, energy, healthcare and technology sectors. She specialises in brand reputation enhancement, crisis comms, content creation and media relations

Ellie St George-Yorke

Associate Director

Ellie St George-Yorke

Associate Director

Ellie is a senior communications professional overseeing the strategic direction of a complex client base of member organisations, corporate clients and third sector bodies. Her work, spanning more than a decade in the industry, has been recognised both nationally and internationally with a number of high profile award wins.

Rebecca Jackson

Account Director

Rebecca Jackson

Account Director

An award-winning former national journalist, Rebecca has led strategic communications campaigns for B2B and consumer clients including disability organisation Purple, energy challenger brand Utilita Energy and seafaring union Nautilus International and specialises in media relations, copywriting and brand development. Rebecca is the CIPR regional Young Communicator of the Year, 2018.

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Simon Brown

Account Director

Simon Brown

Account Director

Simon is a communications specialist with over 20 years experience creating PR and communications strategies to increase awareness and engagement with key audiences and stakeholders. His experience includes being in-house PR & Communications lead for Costcutter Supermarkets Group, as well agency experience leading campaigns for Carlsberg, Nestle, Hyundai and Western Union.

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Michelle Horne

Account Director

Michelle Horne

Account Director

Michelle has a degree in Public Relations and has worked across B2B and B2C campaigns for 25 years. She has delivered integrated communications campaigns across a broad spectrum of industries and has worked with Royal Mail, Yorkshire Bank, Ensign, MFI, Brewers Fair, Theakstons, EY, TIBCO, PanIntelligence, OSET Bikes, Petronas, Kendamil, UK Fuels and Shipwrecked Mariners Society.

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Louise Watson-Dowell

Senior Account Manager

Clodagh Foley

Account Manager

Daniel Stead

Account Manager

Ben Rowe

Account Manager

Lisa Marshall

Account Manager

Jasmine O’Brien

Account Manager

David Gatehouse

Account Manager

Megan Anderson

Senior Account Executive

Lena Joulahjian

Arabic consultant

Maisy Pollard

Account Executive

Younes Elaouad

Account Executive

Hania Thompson

Account Executive

Vrushali Mestry

Account Executive

JJ Tunde

Account Executive

Kate Smith

Junior Account Executive

Olivia Prole

Junior Account Executive

Our Offices