Our Team

The Team

Nigel Howes

Chairman & Co-founder

Nigel Howes

Chairman & Co-founder

As Definition's Chairman, Nigel is responsible for strategy and governance. His background is predominantly in the professional services environment; he has a law degree and is a chartered accountant (LLB FCA). He spent 20 years as a partner with Arthur Andersen and Deloitte and has held executive and non-executive directorships in several public and private companies.

Louise Vaughan

Managing Director & Co-founder

Louise Vaughan

Managing Director & Co-founder

Louise has over 20 years’ experience leading teams to develop high impact communications functions. She has led several award-winning campaigns delivered by Definition, including three European PR Excellence Awards in the last five years. She specialises in corporate reputation and crisis management with experience spanning international organisations, Government bodies and consumer brands.

Contact

Susanna Simpson

Co-Founder

Susanna Simpson

Co-Founder

A former PR Week Young PR Professional of The Year, Growing Business Young Gun and Sunday Times 35 women under 35; Susanna has significant experience in creating commercially driven communications programmes for businesses and people across a variety of sectors. She is hugely ambitious for our clients and people and driven by her entrepreneurial and optimistic nature.

Contact

Adil Elaouad

Managing Director, Dubai

Adil Elaouad

Managing Director, Dubai

Adil leads our MENA region operations from our Dubai office. His experience in public policy and stakeholder communications for large-scale infrastructure projects has helped the agency become respected for consulting local government in the UAE and KSA, whilst managing PR strategies for global brands.

Contact

Paul Rose

Non-Executive Director

Paul Rose

Non-Executive Director

As one of Yorkshire’s leading entrepreneurs and former CEO of Rixonway Kitchens, Paul Rose has a wealth of experience in growing privately owned businesses. A former winner of EY’s Entrepreneur of the Year award, Rose led an MBO of Rixonway Kitchens’ in 2006 and under his tenure turnover more than doubled to £40m.

Heather Baker

Group Marketing Director

Heather Baker

Group Marketing Director

Heather is a digital strategist, star blogger and trainer with a passion for technology that fuels the direction of the business.

Rachel Griffin

Finance Director

Rachel Griffin

Finance Director

Rachel is a chartered account and chartered tax advisor who has worked across a number of sectors as a finance professional.
After gaining her accountancy qualifications, she then went on to work as a senior finance manager for a FTSE 250 company.
As the Company Secretary & finance manager for Definition, Rachel is involved in both the day to day running of the company and its long term growth.

Peter Davenport

Senior Strategic Consultant

Peter Davenport

Senior Strategic Consultant

Peter is our former CEO and now works as a Senior Strategic Consultant to the agency. Before moving into PR, he spent 20 years as a senior journalist, including a decade on The Times, working in the USA, India, the Falklands and across Europe. He advises several professional services firms including Addleshaw Goddard, Walker Morris, Pinsents and EY.

Contact

Andrew Bartlett

Science and Engineering Director

Andrew Bartlett

Science and Engineering Director

A former research engineer, a Chartered PR practitioner, and a member of the CIPR council and its STEM sectoral group, Andy helps scientists and engineers tell complex technology stories in a simple, direct, and compelling way.

Ellie St George-Yorke

Director of Client Relations

Ellie St George-Yorke

Director of Client Relations

Ellie is a senior communications professional overseeing the strategic direction of a complex client base of member organisations, corporate clients and third sector bodies. Her work, spanning more than a decade in the industry, has been recognised both nationally and internationally with a number of high profile award wins.

Katy Bloomfield

Director of Client Relations

Katy Bloomfield

Director of Client Relations

Katy uses her passion for creative brand storytelling to guide powerful campaigns and provide insightful counsel to many happy clients.

Luke Budka

Director of Digital PR and SEO

Luke Budka

Director of Digital PR and SEO

Luke is great at analysing the latest digital PR and SEO trends and applying gained knowledge to help clients conquer their comms challenges.

Bronwen Dowman

Senior Communications Consultant

Bronwen Dowman

Senior Communications Consultant

Bronwen is a Comms Consultant at TopLine Comms. Bronwen is something of an all rounder – having accomplished a career in both consumer and B2B PR, outside of work, Bronwen spends her time upcycling and revamping furniture for her blog Hitched and Home. If she’s not at work, you can find Bronwen hanging out with her dog Milo or in the winelands with family and friends sipping on Chenin Blanc.

Elaine Cobb

Senior Communications Consultant (STEM)

Elaine Cobb

Senior Communications Consultant (STEM)

Elaine is a mechanical engineer who caught the PR bug during a temporary assignment, Elaine knows how technology works – and uses this knowledge to help TopLine’s STEM clients sell their products and services.

Rebecca Jackson

Client Services Director

Rebecca Jackson

Client Services Director

An award-winning former national journalist, Rebecca has led strategic communications campaigns for B2B and consumer clients including disability organisation Purple, energy challenger brand Utilita Energy and seafaring union Nautilus International and specialises in media relations, copywriting and brand development. Rebecca is the CIPR regional Young Communicator of the Year, 2018.

Contact

Matthew Robinson

Junior Client Service Director

Matthew Robinson

Junior Client Service Director

Matthew has more than six years of PR, SEO and digital marketing experience across both agency and in-house roles. Matthew has worked with a wide range of clients across fintech, enterprise software, professional services, HR, education, and more.

Jasmine O’Brien

Account Director

Jasmine O’Brien

Account Director

Jasmine is a senior communications specialist with experience leading campaigns across B2B and B2C sectors in Ireland and the Middle East. She previously held roles with international retailer Lidl and Tourism Ireland and has worked with brands including Uber, Costa Coffee, Invisalign, Dubai Opera and Veritas Technologies. She holds a MA in Public Relations

Louise Watson-Dowell

PR & Digital Strategy Director

Louise Watson-Dowell

PR & Digital Strategy Director

Louise is a digital communications specialist with a broad range of experience spanning the professional services, FMCG, construction, maritime and public sectors. Louise has delivered events, brand and communications strategies, social media management, content marketing and digital training for clients including KPMG, EY, Barratt Homes, JF Hillebrand, and the NHS.

Tom Pallot

Senior Digital Consultant

Tom Pallot

Senior Digital Consultant

A born digital specialist, Tom contributes to a number of team projects. He blogs, he pitches, he optimises websites – and he does it all with style and speed. He even speaks French!

David Gatehouse

Senior Content Writer

David Gatehouse

Senior Content Writer

David’s career began in media relations and crisis management with the NHS and MoD, while simultaneously establishing himself as both a print and broadcast journalist. He has represented clients of all sizes across many sectors, including NatWest, EY and pharmaceutical multinationals; co-authored a prizewinning book; and scooped many best campaign awards.

Robert Hart

Senior Content Writer

Robert Hart

Senior Content Writer

As senior content writer and STEM specialist, Rob is overjoyed that he gets to witness and be part of an industrial revolution in his lifetime. He’s also a fairly competent lawn bowler.

Jack Kelleher

Senior Content Writer

Jack Kelleher

Senior Content Writer

Jack is a copywriter, writing bylines, articles, and editorials. He also edits content – he can spot an errant apostrophe a mile away.

Ben Beckles

Senior Media Relations Consultant

Ben Beckles

Senior Media Relations Consultant

Ben builds and maintains our network of media contacts – managing public relations across the agency.

Brent Peters

Graphic Designer

Brent Peters

Graphic Designer

Brent spends his days drawing and designing. His creative branding and graphic design skills are bold and on point. He’s also pretty good with a pair of scissors.

Ben Rowe

Communications Consultant

Ben Rowe

Communications Consultant

A Master’s graduate in Consumer Marketing, Ben works with national and international organisations across several sectors. His experience includes managing national media relations campaigns and working with stakeholders to generate real change within industries. Amongst his clients, Ben has worked with challenger energy brand, Utilita and maritime professionals union, Nautilus International.

Nic Ingram

Communications Consultant

Nic Ingram

Communications Consultant

Nic brings over eight years of experience as a public relations professional in the Australian and UK markets. He has provided communication solutions across multiple industries, including the health, hospitality, financial service and third sectors and demonstrated experience running strategic PR campaigns.

Holly Wallace

Account Manager

Holly Wallace

Account Manager

With over four years of experience in Corporate PR, Holly has found her strengths in establishing and leveraging strong media relations with both Arabic and English media, developing corporate content tailored to client audiences, proposing strategic and creative PR plans and making sure that ongoing coverage reporting and admin work is delivered seamlessly.

Becca Morris

Communications Consultant

Becca Morris

Communications Consultant

With PR experience spanning consumer and corporate clients, Becca has worked across several sectors including charity, retail, tech and professional services. Having worked in-house for a global retailer, as well as agency side, Becca’s experience covers a broad range of industries both in the UK, and internationally. Becca manages day-to-day media relations and project support for her clients.

Isabel Pitts

Social Media and Content Consultant

Isabel Pitts

Social Media and Content Consultant

Isabel joined Definition in June 2021 as a Social Media & Content Manager, having worked previously as a Social Media Manager in the charity sector and sport industry. Isabel has extensive experience in social media management and content production, and will be working closely with Definition’s clients, in-house team and sister agencies to deliver effective social media strategies.

Kelly Wallace

Finance Manager

Kelly Wallace

Finance Manager

Kelly is an AAT qualified accounts professional with over 20 years’ experience in Finance. She has worked both in practice and industry as well as managing her own bookkeeping business for over three years.
Kelly assists the Finance Director on a day-to-day basis delivering accurate and timely information across the group to support strategic decisions.

Micky Lee

Office Manager

Micky Lee

Office Manager

Micky juggles her hefty administrative workload with dog-walking and hand-standing. Her inappropriate one-liners are brilliant.

Younes Elaouad

Senior Account Executive

Younes Elaouad

Senior Account Executive

Based in our Dubai office, Younes supports a wide range of clients across sectors including legal, oil & gas, hospitality, health, utilities and defence, generating opportunities to drive increased awareness across the Middle East.

Maisy Pollard

Senior Account Executive

Maisy Pollard

Senior Account Executive

Maisy works across many sectors including maritime and charity. Working with clients including the Shipwrecked Mariners’ Society and The Royal Alfred Seafarers’ Society, she delivers national media relations campaigns, securing features and thought leadership opportunities as well as supporting on key events.

Alicia Pearce

Communications Executive

Alicia Pearce

Communications Executive

Using her previous marketing and teaching experience, Alicia works to support the team across a range of clients, with both account management and media relations.

Matt Neicho

Communications Executive (STEM)

Matt Neicho

Communications Executive (STEM)

Matt started working in the UK office in early August 2021 and supports a variety of projects across the organisation. He comes from a STEM background with experience in a range of client and customer-facing roles including: change consultancy, accountancy, hospitality, and PR.

Olivia Prole

Communications Executive

Olivia Prole

Communications Executive

Olivia works across a range of clients and sectors including maritime, healthcare, legal and professional services. Working with clients such as Benenden Health and Cielo Talent, she is focused on media relations, content writing and supporting on key campaigns.

Emilia Shovelin

Media Executive

Emilia Shovelin

Media Executive

Emilia has a MA in International Journalism and experience supporting marketing campaigns in the travel, lifestyle, and gaming sector. With an extensive background in social media and blogging, Emilia supports the Media Relations team with her affinity for gossip and digital know-how.

Abby Parkinson

Junior Communications Executive

Abby Parkinson

Junior Communications Executive

Abby has experience working in a variety of sectors across B2B areas. She is currently working on a range of clients including health, tech and law. Working with companies such as Winston & Strawn, Vamp and Benenden Health.

Lucy Savage

Junior Communications Executive

Lucy Savage

Junior Communications Executive

Lucy is soon to receive an MA in PR and communications. She is currently working across a range of sectors including charity, law and toxicology. Working with clients such as Walker Morris and The Royal Alfred Seafarers’ Society.

Caitlin Singh

Junior Communications Executive

Caitlin Singh

Junior Communications Executive

Caitlin is a Public Relations graduate currently working across a range of sectors including maritime, business and professional services. She is focused on content writing, media relations and supporting key client opportunities.

Our Offices