Defining reputations Play Showreel

Who Are We?

Part of the Definition Group, we're a multi-award-winning agency combining over 25 years’ strategic public relations, digital media, content production and marketing expertise to create a new force in national and international reputation management.

Definition helps our clients stand out from the crowd, protecting, projecting and promoting reputations globally from our offices in London, Leeds and Dubai.

Our team includes former national and international print and broadcast journalists, as well as social media, video and content production experts.

Specialising in both corporate communications and personal brand development for executives and entrepreneurs, we’ve gained national and international recognition, with over 60 awards for our work across the public, private and third sectors.

The Definition Group also includes London-based brand strategy and creative design agency Redhouse and Yorkshire-based leading employee engagement agency Words&Pictures.

We can help you achieve definition. Just get in touch.

For news on our latest acquisition, click here.


Definition has both a national and international reputation for work across a range of specialist sectors and services.

Recent case studies


Connie Nam, Founder of Astrid & Miyu

Definition has been crucial to raising awareness of the business and myself as a leader. We engaged Definition in the middle of the pandemic, which meant we were working through PR stories remotely. Despite the limitations, they have been strategic, focused and super effective – getting us into leading publications and putting me in front of relevant audiences. They understand the brand and products, but more importantly our strategic direction, the hard numbers and how to create a story to pitch to relevant media outlets, which makes them stand out among other PR firms. They are a true extension of our team.


Paula Parfitt, Executive Vice President, Cielo

We have been working with Definition for just under four years. Our Definition team provides expert counsel and strategic advice, they have taken the time to truly understand us and our business goals - the results they deliver are consistent and outstanding. It’s a pleasure working with them and we wouldn’t hesitate to recommend them to organisations that need to raise their profile to support business growth – it’s worked for us!

Welcome to the team, Matthew! Matthew has more than six years of #PR, #SEO and #DigitalMarketing experience across…

4 hours ago

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