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Who Are We?

We're a multi-award-winning agency combining over 25 years’ strategic public relations, digital media, content production and marketing expertise to create a new force in national and international reputation management.

Formed by the merger of Acceleris and Limelight, Definition helps our clients stand out from the crowd, protecting, projecting and promoting reputations globally from our offices in London, Leeds and Dubai.

Our team includes former national and international print and broadcast journalists, as well as social media, video and content production experts.

Specialising in both corporate communications and personal brand development for executives and entrepreneurs, we’ve gained national and international recognition, with over 60 awards for our work across the public, private and third sectors.

We can help you achieve definition. Just get in touch.



Definition has both a national and international reputation for work across a range of specialist sectors and services.

Recent case studies

Jem Maidment, Director of Marketing & Communications


"The agency has been a long standing and valued partner to Utilita, supporting the business from its early days to its present position as one of the UK's largest 'challenger' energy providers. Among a range of services, it has played an important role in the development of our CSR programme, including the creation of our Vision, Mission and Values and our partnership as a Patron of The Prince's Trust."

Jed Mole, European Marketing Director


"Definition is an excellent PR partner for Acxiom. They’ve helped us transform our PR coverage in our target markets, increasing it four-fold over our previous approaches. Definition has also supported many other areas of marketing activity, including client events, webinars and copywriting projects, such as white papers. They understand us, work hard for us and make things happen."

This week's spotlight is on our MENA MD, Adil Elaouad! Adil is based in our Dubai office and holds experience in p…

1 day ago

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